The launching ceremony of the shooting of “The Smartie”, the 2006 major production of CCTV, took place in Shenzhen, with the International Mayor Communication Centre (IMCC) in charge of the planning and marketing of the event. After the commencement of the ceremony, Deputy Director of CPC Shenzhen Municipal Committee Propaganda Department Mr Guo Yonghang, Co-Producer Mr. Yu Shengli, Director Mr. Liu Yanchen, starring actor Mr. Pan Changjiang and IMCC Executive Director Ms Jin Lan each gave the separate speeches respectively. Then, the 10 honoured guests inaugurate the camera and popped champagne bottles to wish success to the shooting of “The Smartie”.
“The Smartie” is a developing avant-garde comedy focusing on the exploration of artistic performances. This program will employ conspicuous techniques in creating a mutually beneficial operation between the humorous art form and commerce.
The British comedy “Mr Bean” has become a household word and China now has a “Mr Bean” as well. However, he is not called “Bean” but “Smartie”. Mr Smartie has plain looks and is not very skilled with words. He is very much a “hands-on” person and kind-hearted. There are 50 episodes to “The Smartie” and each episode has a comedy. The overall plot is tight-paced with simple and light styles and a strong, humorous comedy effect. This series covers many aspects of life including seeking employment, fitness training, travel, dating, losing weight, quitting smoking, outwitting thieves… These black comedies took the ideas from the daily life of ordinary people.
The production is distributed by China International Television Corporation with a strong crew. The epic hero “Smartie” is being played by the renowned comedy actor Mr Pan Changjiang. Co-producer Mr Yu Shengli is a well-known and experienced co-producer in China, his production includes “Da Zhe Men”, “Tian Xia Liang Cang” and “Da Song Ti Xing Guan” etc, and considered as “the bright eye” within the industry. Director Mr Liu Yanchen is the TV Production Director of the CCTV and has received the “Feitian” award many times.
Even the fearless fears for the fearful. In a world of information, there are numerous entertainment products that have made selections difficult. Whether a film or TV production is accepted by the audience must endure the 2 tests of the market. The filming of the production itself is the first creation and promoting the production is a second creation. IMCC and CCTV have been long term collaborative partners and IMCC is also renowned for utilizing the rich market resources for the best results. Representatives from CPC Shenzhen Municipal Committee Propaganda Department, Shenzhen TV Station, main members of the Crew, Production sponsors attended the ceremony, attracting many reports from the State, local and Hong Kong media to report on the ceremony.
With a swift, fierce opening with momentum attracting a full focus, a specialized market operation meant ammunition to the producing party. IMCC gloriously completed the mission and what follows will be the expectation of the audience in enjoying the humorous production, “The Smartie”.
“The Smartie” Launching Ceremony Run-down
Time Details of the Activities
18:00 Guests signing in at the hotel lobby, (VIP, normal guest) reception with boutonnieres.
18:20 Guests slowing entering into the Conference Room
18:35 The launching reception begins, the honorary guests being introduced by the MC. Background music during introductions.
(Applause) Introduction of VIP, competing media
Speech by Deputy Director of CPC Shenzhen Municipal Committee Propaganda Department Mr Guo Yonghang
Speech by Co-Producer Mr. Yu Shengli
Speech by Director Mr. Liu Yanchen
Speech by “The Smartie” starring actor Mr. Pan Changjiang
Speech by Ms Jin Lan, Executive Director of IMCC, the promoting organization
19:05 Inauguration ceremony of the camera. The MC announces the commencement of “The Smartie” inauguration ceremony of the camera. Mr Guo Yonghang, Mr Yu Shengli, Mr Liu Yanchen, Mr Pan Changjiang, Mr Zhang Feng, Mr Lu Yulong, Ms Jin Lan and Mr Li Guoxin inaugurate the camera together, popped champagne bottles for a toast and the ceremony ends.
19:15 Question Time for reporters begins. 30 minutes session followed by free interviews
Group photo shoot
The Director announcing the end of the Launching ceremony over the singing.? Guests walked into the restaurant and the buffet begins.
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